This morning I “un-friended” 67 of you. Sorry, but really — don’t take it personally. Its all part of a process that I have devised to make social media more useful to me.

Most of the 67 people I un-friended were people I either barely knew — perhaps they were colleagues that I rarely interacted with. Some were people who were just on facebook to be there, and really didn’t share or interact too much. A very small percentage of people I removed, well, it shouldn’t be a surprise to you and you know who you are. ’nuff said.

When I say I want things like Facebook to be more useful to me, what I mean is that I want it to be a list of people who I either know well, have a history with, are relatives or are people I generally admire and would not mind sharing things with on a regular basis. If you don’t quite fall into that category that’s no big deal since you very likely fit into the “professional contact” category, and are probably connected to me at LinkedIn so we’ll hopefully keep in touch.

Besides… isn’t it weird to have hundreds of “friends” on facebook, but you perhaps only spend time or talk to a handful of them? Feels that way to me.

Update: Check out this link — Burger King was running a program where you get a free whopper for every 10 friends you drop on Facebook. It seems they wanted to market their product by making you fat and friendless.